Iwata: Retailers “have high expectations” for Nintendo 3DS
Nintendo president and CEO Satoru Iwata has revealed to investors that the initial shipment of 4 million hardware and 15 million software units for the launch of the 3DS is a sensible move for the company, with retailers promising to best represent and showcase the new tech to consumers.
Such figures would point to an attach rate of consumers picking up either three or four titles alongside the handheld at launch.
“We are launching a new hardware device, for which people’s anticipation is fortunately high,” Iwata commented. “In terms of the current circumstance where a number of software developers with strong will to make the software for it are wanting to launch their software on or close to the launch date of Nintendo 3DS, we think that the company will be able to make that size of software shipment from Nintendo.”
He continued, “In addition, since the retailers also have high expectations for this new hardware, we are expecting them to offer sufficient shelf space to showcase and sell a certain good amount of the software from the beginning. These are the reasons as to how we have come up with that software shipment figure [of 15 million].
“Taking into consideration the high expectations for this product before the launch, we have concluded that we would be able to make that shipment figure.”