Iwata: Nintendo becoming third-party would only be a short-term fix

satoru-iwata

Nintendo won’t become a third-party developer as global president Satoru Iwata only sees it as being a short-term solution to the company’s current financial performance.

Such strategy would only be a choice that Iwata would make if he did not care about the company, reiterating that his job is to ensure Nintendo can retain long-term prosperity.

“If I was to take responsibility for the company for just the next one or two years, and if I was not concerned about the long-term future of Nintendo at all, it might make sense for us to provide our important franchises for other platforms, and then we might be able to gain some short-term profit,” he explained to CVG.

“However, I’m really responsible for the long-term future of Nintendo as well, so I would never think about providing our precious resources for other platforms at all.”

Despite Iwata’s resolute stance, it hasn’t prevented many from continually making the suggestion, Ian Livingstone commenting that “Nintendo should have their IP on every platform.”

“What I believe is that Nintendo is a very unique company, because it does its business by designing and introducing people to hardware and software – by integrating them, we can be unique. And because we have hardware and software developers in the same building, they stimulate each other,” Iwata continued.

“And those kinds of conditions have enabled us to create something that no other companies can create. Those kinds of backgrounds are there behind the fact that such a number of great Nintendo franchises exist, and those great franchises always shine for people around the world.”

Though, Iwata was also keen to point out that Nintendo are often challenged by lofty expectations from fans.

“I would say that the people’s expectations about what will come next from Nintendo is becoming higher and higher,” he discussed. “So we are facing more challenges than ever – that’s true.

“But it’s nothing new for Nintendo. Nintendo is a company that has never stopped progressing, and when it comes to the fan-base, of course, we have to sustain that, but we are always trying to expand that.”

Alex Seedhouse
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.
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