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In the most recent of pleas for Nintendo to develop software for the smartphone market, The Wall Street Journal reports that a Hong Kong hedge fund manager has called upon president Satoru Iwata to consider the revenue that micro-transactions could grant the company.

“We believe Nintendo can create very profitable games based on in-game revenue models with the right development team. Just think of paying 99 cents just to get Mario to jump a little higher,” writes Oasis Management founder Seth Fischer, pointing toward the success of Candy Crush Saga developer King.

Whether Fischer has forgotten that Luigi can already jump higher is another matter, but such game-altering concepts are already being explored through Nintendo in their recent Wii U Nintendo eShop titles NES Remix, and NES Remix 2. The company’s also currently experimenting with free-to-play software, through Steel Diver: Sub Wars on 3DS.

Alex Seedhouse

Alex Seedhouse

After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.