The LEGO Group and Nintendo have teamed up to release LEGO Super Mario sets, born from a shared “passion for innovation and play.”
The result reimagines the LEGO building experience and has created “an entirely new way to play” that takes inspiration from the moustachioed icon’s escapades in the Mushroom Kingdom.
Seen as “neither a video game nor a traditional LEGO brick-based set,” the new LEGO Super Mario product line uses an interactive LEGO Mario figure that can collect coins in real-life game levels created with LEGO bricks.
“We are very excited to bring Mario into the physical world through interactive and social LEGO play,” enthuses LEGO Group chief marketing officer and executive vice president, Julia Goldin.
“With this experience, we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”
Nintendo executive officer and game producer Takashi Tezuka adds: “I have always liked LEGO products and how they help children use their imagination to play.
“The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
LEGO Super Mario will release at retail worldwide in 2020.