Guillemot: Games industry “penalised by the lack of new consoles”
Ubisoft CEO and co-founder Yves Guillemot has shared his belief that the extended console lifecycles have had a detrimental impact on creativity within the games industry.
“What we missed was a new console every five years,” Guillemot explained. “We have been penalised by the lack of new consoles on the market.
“I understand the manufacturers don’t want them too often because it’s expensive, but it’s important for the entire industry to have new consoles because it helps creativity.
“It’s a lot less risky for us to create new IPs and new products when we’re in the beginning of a new generation. Our customers are very open to new things. Our customers are reopening their minds – and they are really going after what’s best.
“At the end of a console generation, they want new stuff, but they don’t buy new stuff as much. They know their friends will play Call of Duty or Assassin’s Creed so they go for that. So the end of a cycle is very difficult.”
He continued, “If you can’t take risks because people don’t buy, you don’t innovate. And if you don’t innovate, customers get bored.”
As one of the key third-party publishers to support the Wii U, Guillemot was also keen to address those currently questioning the console.
“I think Nintendo has very often surprised us, so you never know,” he stated. “I think they’ve created something good, if the customer uses everything they have created, I think we can see a good success with that machine. That type of collaboration can be fun and also challenging at the same time. It’s something has never been done before. …Those guys are taking lots of risks with the games they create – and they’re extremely successful.”