Today, GAME have confirmed that they will rebrand 122 Gamestation stores to their name across the United Kingdom, ending the tenure of the brand.
This will take place throughout September and October, although the company was keen to state that qualities that underpinned Gamestation will long continue.
In October, it will begin a new scheme called GAME Hunter, that allows customers to access the retailer’s entire stock and have it delivered to any address within the United Kingdom.
A GAME mobile application will also launch, with the specialist retailer also promising free Wi-Fi across its 341 stores.
A new loyalty scheme will also combine those existing at GAME and Gamestation, with a larger commitment to PC download titles.
“The new GAME will combine the best of both brands. For example, the gamestation trade-in proposition, ‘We Won’t Be Beaten On Trade-In’, continues under the new unified brand and likewise the passionate and knowledgeable gamestation store teams stay with us and continue to provide outstanding support and advice for all gamers,” commented GAME Retail boss Martyn Gibbs.
“Our aim is to hold the UK’s biggest range of games, gaming gear and exclusive content whilst also ensuring that we are constantly evolving, listening to our customers and adapting our approach to really deliver for them.
“The above initiatives are only a snapshot of a whole host of exciting plans in the pipeline: new titles, formats, partnerships, digital initiatives. We forward to sharing them with our customers as soon as we can.”