Exclusive Pikachu available at Build-A-Bear Workshop in Early 2016


The Pokémon Company International has partnered with Build-A-Bear Workshop to release an exclusive Make-Your-Own Pikachu in early 2016.

The Pikachu will be available at purchase at stores across Europe, North America and Australia, as well as through Build-A-Bear Workshop’s website.

Those that purchase the iconic Pokémon will receive a “unique Build-A-Bear Workshop-branded Pokémon TCG card” as a gift, while consumers will be able to customise their Pikachu with a Poké Ball hoodie. Whereas for those choose to order Pikachu online, the stuffed toy will include a sound chip, the Poké Ball hoodie and a Charizard costume.

“Pokémon and Build-A-Bear Workshop both create memorable experiences for fans of all ages,” comments Monika Salazar, The Pokémon Company International’s director of licensing. “We are delighted to partner with a brand like Build-A-Bear Workshop that represents fun and friendship.”

This presumably forms part of Pokémon’s 20th Anniversary plans next year – will you be buying Pikachu?

Written by
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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