The Pokémon Company International has partnered with Build-A-Bear Workshop to release an exclusive Make-Your-Own Pikachu in early 2016.
The Pikachu will be available at purchase at stores across Europe, North America and Australia, as well as through Build-A-Bear Workshop’s website.
Those that purchase the iconic Pokémon will receive a “unique Build-A-Bear Workshop-branded Pokémon TCG card” as a gift, while consumers will be able to customise their Pikachu with a Poké Ball hoodie. Whereas for those choose to order Pikachu online, the stuffed toy will include a sound chip, the Poké Ball hoodie and a Charizard costume.
“Pokémon and Build-A-Bear Workshop both create memorable experiences for fans of all ages,” comments Monika Salazar, The Pokémon Company International’s director of licensing. “We are delighted to partner with a brand like Build-A-Bear Workshop that represents fun and friendship.”
This presumably forms part of Pokémon’s 20th Anniversary plans next year – will you be buying Pikachu?