Electronic Arts Were Left “Puzzled” After They First Saw Nintendo Switch


Electronic Arts Worldwide Studios executive vice president Patrick Söderlund has spoken about how he had been left “puzzled” after he was first shown Nintendo Switch.

He admitted that Nintendo likely understood something that he didn’t, adding that it wasn’t until his four=year old son used the portable home console in the multiple ways that had been designed to be used that he realised that the whole concept was “working right” – with Söderlund now recognising it as being “a pretty special machine.”

“A little,” Söderlund admitted to EDGE in their October issue when asked whether Nintendo Switch has blindsided the games industry – especially after the disappointing consumer reaction to Wii U.

“It’s doing really well, which I love. But I’ll be honest, when they first showed it to me years ago, I didn’t get the concept, I was puzzled by it. But then I was like, it’s Nintendo. They probably understand something that I don’t [laughs]. They usually do.

“I have a four-year old son and it’s like it’s connected to him. He will use it as a portable machine, he will plug it into the TV, but more importantly, he uses it like, ‘Do you want to play with me?’ Then he takes off the Joy-Con and we play Mario Kart together. He’s using it as intended, which just tells me that it’s working right.

“I think it’s a pretty special machine because it’s not just more of the same. I looked at it and thought, why would you play on that instead of this? But now it’s crystal clear to me why. That’s the Switch.”

FIFA 18 will release for Nintendo Switch worldwide on September 29th.

Leave a Reply

Your email address will not be published. Required fields are marked *