EA will “evaluate any and all opportunities” with Nintendo NX


EA CEO Andrew Wilson has shared that they will “evaluate any and all opportunities” regarding Nintendo NX.

He had been asked in the publisher’s Q2 2016 earnings call whether they would be more cautious about approaching the platform, especially after Wii U’s underwhelming sales performance and the “unprecedented partnership” between the two companies that never came to be.

“And thinking about Nintendo’s NX platform, the dev chips have apparently shipped. It looks like it’s working towards a calendar year 2016 launch,” The Benchmark Company analyst Mike Hickey began. “Just wondering how you plan to manage your resources to that emerging platform. Do you anticipate being more aggressive on the front end? Or perhaps a little bit more cautious, given the Wii U underperformed expectations?”

Given that Nintendo won’t talk about the NX platform until next year, his answer was expectedly vague.

Wilson replied, “I’m going to address that slightly differently. As we look to the future, we see a world where more people are playing on more platforms in more geographies than ever before. We see the platform cycle now, not just as a traditional six-year console cycle, but as a six-month refresh rate on mobile devices, smart TVs, Internet-enabled refrigerators, or whatever it might be.

“And what we’re doing, in terms of resource allocation, is really investing at a core digital platform level, at an engine level, and at a game architecture level, to ensure that we are able to deliver amazing experiences; 6 inches to 60 inches, and beyond; two minutes to two hour session times, and beyond; across any and all relevant devices where gamers are playing.”

He closed, “And as it relates to Nintendo, we’ve had a tremendous relationship with them over the years. And we will evaluate any and all opportunities with them, in the same way we do all platform opportunities.”

Alex Seedhouse
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.
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