Electronic Arts has announced that Peter Moore is to become the publisher’s chief operating officer, moving from his previous position as president of EA Sports.
EA Games president Frank Gibeau is to also alter his role, and will now oversee each of the four EA labels: EA Sports, EA Games, EA Play and BioWare.
Such restructuring is a marked effort by the publisher “switching from defense to offense” to continue its positive forward momentum.
“This is the first material re-organisation since we established EA’s label structure in 2007,” commented CEO John Riccitiello.
“Our progress since then has been incredible. We executed against three transformational strategies: (1) Fewer, Better, Bigger, (2) Expanding our digital businesses, and (3) Tighter cost management.
“Our quality has risen dramatically. We’ve built an $800m+ digital business while pushing down operating costs. Not all of it was easy but looking back, it was exactly the right structure and priorities for the challenges we faced.
“Now, we are switching from defense to offense. We’re focusing on building our intellectual properties/franchises into year-round business. We’ve established our own platform, Origin, and we continue to grow our digital business.
“We are already seeing big returns on our investment in change. That’s why this is precisely the right time to update our organisation.”