E3 2017: Nintendo Want To Make My Nintendo “Much More Meaningful”

My Nintendo Logo

Nintendo of America president Reggie Fils-Aime has admitted that they are exploring ways to make the My Nintendo rewards program “much more meaningful moving forward.”

“From the Nintendo of America standpoint, we have it as a priority to make My Nintendo much more meaningful moving forward,” Fils-Aime told IGN.

When asked if physical rewards could return to the program as seen in the, now shelved, Club Nintendo, Fils-Aime believed that “it could” before moving on to explain the challenges that it posed.

“The challenge I would just share is, unlike Japan, which is a very concentrated market, I’ve got to create solutions that are going to work for Canada, that are going to work for Latin America,” he explained.

That made it a “much more diverse marketplace… physical goods gets a little more challenging. Could I envision unique physical goods as part of the program? Sure. But it really needs to work for all of our consumers, not just the consumers in the United States.”

Written by
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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