E3 2017: Nintendo Scaling Up Nintendo Switch Production

Reggie Fils-Aime Nintendo Switch

Nintendo of America president Reggie Fils-Aime has admitted that the company is aware that it is not meeting consumer demand for Nintendo Switch, but they are working hard to improve the situation.

“What we are doing, as quickly as we can, is scaling up the production to make more available into the marketplace, to get to the point where every consumer who wants a Nintendo Switch can find a Nintendo Switch,” Fils-Aime explained to IGN.

“That’s what we’re trying to get to. I’m not going to tell you when we’ll get there, but our goal is to improve our supply chain so that more product is available to more consumers. And that is a key focus.”

Nintendo Switch became the fastest-selling system in the Nintendo’s history, with 2.74 million consoles having been sold worldwide in March.

Alex Seedhouse
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.
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