DFC Intelligence are optimistic about Nintendo scoring worldwide success with Nintendo Switch, forecasting that the console will “obtain cumulative hardware unit sales of 40 million by the end of 2020.”
The market research firm has acknowledged concerns around the console’s availability and launch line-up, but believes that “demand is expected to be strong and the major issue will be whether the system can attract a broad audience starting in the holiday sales season of 2017.”
After Wii went on to sell 101.63 million units worldwide, Nintendo failed to strike a similar story with Wii U. As of 30th September 2016, the console is sat at having sold 13.36 million units around the world.
As for the competition, after three years PlayStation 4 has sold 53.4 million units worldwide and Xbox One has hit 26 million units – although Microsoft has repeatedly refused to release an official number.
“The Switch is a compelling piece of hardware that could potentially reach a much larger addressable market,” DFC Intelligence CEO David Cole adds. “However given the limited software and Nintendo’s poor recent track record of introducing new products we have tempered our forecasts to be conservative.”
Nintendo Switch will launch worldwide on March 3rd, priced at £279.99 ($299.99).