David Haddad takes the helm at Warner Bros. Interactive Entertainment

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Warner Bros. Interactive Entertainment have shared that David Haddad has been appointed executive vice president and general manager, promoted from his previous role as executive vice president of publishing operations.

Having built experience over the years at Sierra Online, Mattel, The Walt Disney Company and Activision he “will now oversee all aspects of WBIE, including publishing, operations, sales, marketing, digital/mobile games, business development and game production,” reporting to president and chief content officer Diane Nelson and WB Worldwide Home Entertainment Distribution president Ron Sanders.

This signals WBIE president Martin Tremblay departure from the publisher, having been in the role since April 2008. He’ll stay on until next month to help with the leadership transition.

“WBIE has grown into a top games publisher by creating acclaimed hit franchises, and we are confident David is the leader to continue our path to success,” Nelson commented.

“Working with the already strong team in place, David will be overseeing the day-to-day operations of WBIE and taking strategic advantage of all opportunities to maximize our leading game franchises and strong development capabilities.”

[Thanks GamesIndustry International]

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After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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