Capcom and Sanrio announce Hello Kitty X Street Fighter co-branded merchandise

I can’t quite get my head around this, but Capcom has just issued a press release announcing that it has formed a partnership with Sanrio, creator of the iconic Hello Kitty, to create a new line of co-branded Street Fighter themed merchandise that is due to launch in late 2012.

Such a move will incorporate a “a fusion of the unique styles of these world-famous brands, yielding a broad range of merchandise featuring Hello Kitty dressed in the distinct costumes from the Street Fighter series of video games.”

… yeah.

“Capcom has long admired Sanrio and their ability to create memorable and cherished lifestyle brands so it is a distinct pleasure to partner with them for this new cross-over line of merchandise,” comments Joshua Izzo, Director of Licensing at Capcom Entertainment. “The combination of Street Fighter and Hello Kitty will offer fans a whole new way to experience our characters.”

“We are always looking for new ways to surprise our fans and partnering with a strong brand-focused company such as Capcom is a natural fit for us,” adds Jill Koch, Vice President of Brand Management and Marketing, Sanrio, Inc. “Hello Kitty and Street Fighter have a dedicated core following around the world and our collaboration brings the legacy of both brands together in a fun and unexpected way.”