I can’t quite get my head around this, but Capcom has just issued a press release announcing that it has formed a partnership with Sanrio, creator of the iconic Hello Kitty, to create a new line of co-branded Street Fighter themed merchandise that is due to launch in late 2012.
Such a move will incorporate a “a fusion of the unique styles of these world-famous brands, yielding a broad range of merchandise featuring Hello Kitty dressed in the distinct costumes from the Street Fighter series of video games.”
“Capcom has long admired Sanrio and their ability to create memorable and cherished lifestyle brands so it is a distinct pleasure to partner with them for this new cross-over line of merchandise,” comments Joshua Izzo, Director of Licensing at Capcom Entertainment. “The combination of Street Fighter and Hello Kitty will offer fans a whole new way to experience our characters.”
“We are always looking for new ways to surprise our fans and partnering with a strong brand-focused company such as Capcom is a natural fit for us,” adds Jill Koch, Vice President of Brand Management and Marketing, Sanrio, Inc. “Hello Kitty and Street Fighter have a dedicated core following around the world and our collaboration brings the legacy of both brands together in a fun and unexpected way.”