Call of Duty: Modern Warfare 3 sets five-day entertainment record
Activision have announced that Call of Duty: Modern Warfare 3 has broken a new five-day worldwide sales record, surpassing previously set records across theatrical box office, book and video game sales.
The release of the game last week has seen sales surpass $775 million, exceeding the series own record of $650 million last year for Call of Duty: Black Ops.
“With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,” commented Bobby Kotick, CEO of Activision Blizzard.
“Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world. We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made. Online play for Modern Warfare 3 is at record levels and we continue to see high online play for both Call of Duty: Black Ops and Call of Duty: Modern Warfare 2 , which ranked as the #2 and #4 top-played Xbox LIVE games for the week of November 7, according to [Microsoft’s] Major Nelson.”
Eric Hirshberg, CEO of Activision Publishing adds: “As I have said all year, we have been singluarly focused on making a spectacular game for our fans, and nothing else. Our incredible teams at Infinity Ward and Sledgehammer Games have done just that.
“Call of Duty: Modern Warfare 3 continues to thrill core gaming enthusiasts as well as draw new people into the medium, which is not an easy balancing act. But it takes more than a great game. I would also like to thank our incredible team for the pulling off the launch of the year, as well as our retail partners around the world. But most of all, I want to thank our fans. They are our toughest critics, and our biggest supporters, and none of this would be possible without them.”