Rising Star Games have announced that they are to donate 10p per sale for every Wii or DS copy of Ivy the Kiwi? to the official Save the Kiwi charity.
The charity, which receives sponsorship from the Bank of New Zealand, helps raise awareness as well as valuable funds for the endangered species, ensuring that both the birds and their natural habitat are protected.
Ivy the Kiwi?, the latest creation of acclaimed game designer Yuji Naka, sees the player assist a young lonely baby bird as she traverses across a series of beautiful 2D landscapes, tackling numerous obstacles in her continual quest to find her mother.
“We’re delighted to be able to announce our partnership with BNZ Save the Kiwi Trust,” explained Martin Defries, Managing Director of Rising Star Games. “It’s great to be able to give something back to the bird that’s the subject of our next game – Ivy the Kiwi? – and help work towards securing its future for years to come.”
“There is an incredible amount of work being done in New Zealand to save our national icon, but more needs to be done and that requires funding,” Michelle Impey, Executive Director of BNZ Save the Kiwi Trust commented. “Donations from sales of Ivy the Kiwi? will help to support this work, which includes BNZ Operation Nest Egg, a method where kiwi eggs are retrieved from the wild, incubated and hatched in captivity and reared to about 1kg in weight. At this point they are released back to the wild where they will then have a better chance of surviving to adulthood. This increases the survival rate from 5% to 65%. More than 1400 kiwi have been released back to the wild using this method.”
She continues, “We are thrilled not only for the financial support this partnership will offer, but also by the fact that this is helping us reach a new audience with our message. Kiwi are an amazing bird and have the same potential for global recognition and support as, for example, the panda and whale, and this is a great step to achieving that level of support.”