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Fast-food chain Burger King will soon launch a Wii U toy range, the company’s website reveals.

Whilst no formal announcement has yet been made as to what this will involve, it can readily be recognised that such toys will be a key part in Nintendo’s marketing strategy to improve awareness of the console ahead of launch across North America.

We’ll keep you posted as to when the range is unveiled.

[Thanks GoNintendo]

Alex Seedhouse

Alex Seedhouse

After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.