Build-A-Bear Workshop Powers Up With Super Mario-Themed Bears


Build-A-Bear Workshop has teamed up with Nintendo to release several Super Mario-themed bears this weekend.

That includes Mario (£21.50) with his built-in suit, iconic moustache and Super Mario logo on his paw; Luigi (£14) with his signature green hat, shirt, and navy blue overalls; the kind-hearted and easygoing Yoshi (£19.50); Mushroom Kingdom royalty with Princess Peach (£14); the cute and helpful Toad (£8); and King of the Koopas, Bowser (£27).

There’s also a Red Super Mario Hoodie (£8) and a Super Mario Wrist Accessory Set (£6), as well as the Super Mario Bros. Theme Song (£4.50) and Bowser 5-in-1 Sounds (£4.50) sound chips.

“Super Mario is a classic game franchise many of our guests know and love, and we’ve had a lot of fun bringing these characters into furry-friend form,” enthused Jennifer Kretchmar, chief product officer at Build-A-Bear Workshop.

“Like Build-A-Bear, Nintendo’s characters appeal to everyone, so we couldn’t wait to team up for the first time and offer another way for guests to enjoy the timeless brand with a new collection.”

The Super Mario collection is available to order online and will be in select stores from December 15th, and are sure to quickly become a late addition to everyone’s Christmas list!

Written by
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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