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Nintendo of America have hired ex-EA executive Doug Bowser as their new Vice President of Sales.

With the company assuring that he has no relation to Mushroom Kingdom villain King Koopa, Bowser will oversee sales-related functions such as sales, in-store merchandising, retail strategy and marketing. He will look to drive national sales strategies to generate demand to achieve revenue targets, while overseeing retail marketing at New York’s Nintendo World store.

Bowser will report directly to Scott Moffitt, Nintendo of America’s executive vice president of sales & marketing, drawing on his experience at Electronic Arts where he has worked since 2007. His most recent role was as vice president of global business planning, responsible for EA’s console, PC and mobile game forecasting.

“Doug Bowser is an outstanding addition to our Nintendo team, as he brings a deep blend of both consumer package goods and video game sales experience,” Moffitt commented. “I know he will work tirelessly with our internal and external partners to ensure the broad Nintendo product lineup of hardware, software and accessories are strongly represented throughout U.S. retail points of distribution.”

Alex Seedhouse

Alex Seedhouse

After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.