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Bandai Namco Entertainment has revealed plans to open Bandai Namco Mobile in Barcelona, a new studio that will focus “on the development and marketing of mobile entertainment outside the Asian market.”

This will look to help grow the mobile business in the Network Entertainment Unit within the Bandai Namco group, and a move to unify the overseas mobile development and marketing efforts.

That concerted effort comes with the hope that it will allow for more flexible and collaborative content creation and marketing activities for the western audience.

“Setting up a separate company for all our western mobile development and marketing allows us to react better to market tendencies and create higher quality content at a faster pace, as part of our long term vision for the business,” explains Bandai Namco Entertainment Europe, Bandai Namco Entertainment America, and Bandai Namco Mobile CEO Naoki Katashima. “We hope you look forward to great entertainment delivered by Bandai Namco Mobile.”

Bandai Namco Mobile COO Tatsuya Kubota adds: “The choice to settle in Barcelona was not a difficult one. The city is not only one of the most beautiful cities in the world, [but] it’s also the hotbed for international video game development and home to the best talent the mobile industry has to offer.”

Bandai Namco Mobile will open in early 2020, with recruitment to start in the coming months.

Alex Seedhouse

Alex Seedhouse

After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.