Analysts lose confidence in Nintendo meeting Wii U sales target

satoru-iwata

With the PlayStation 4 and Xbox One having been met with such worldwide success, analysts are becoming increasingly concerned that Nintendo will miss their Wii U sales target for the fiscal year.

Nintendo’s lovable president, Satoru Iwata, had ruggedly set the company’s ambition at making 100 billion yen ($974 million) in operating profit, whilst looking to achieve 9 million Wii U unit sales. Analysts have now become doubtful that this can be met, estimating that Nintendo will make 57 billion yen operating profit and 6.2 million unit sales.

“They steadfastly refuse to consider that the product is not interesting to consumers. They will fail to hit 9 million, and they will likely miss their profit goals,” Wedbush Securities analyst Michael Pachter explained to Bloomberg.

SMBC Nikko Securities analyst Eiji Maeda adds, “Wii U has become a game console only for Nintendo fans. Wii U needs groundbreaking software to draw casual and hardcore gamers.”

Written by
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

1 Comment

  1. I think that Christmas will help Nintendo a lot! Kids don’t get expensive things unless it’s Christmas. I bet that Super Mario 3D World sales will skyrocket before Christmas because Wii fans want this, and also will buy a Wii U to play it. But Nintendo has to market it correctly for this to happen!

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