Analysts lose confidence in Nintendo meeting Wii U sales target

satoru-iwata

With the PlayStation 4 and Xbox One having been met with such worldwide success, analysts are becoming increasingly concerned that Nintendo will miss their Wii U sales target for the fiscal year.

Nintendo’s lovable president, Satoru Iwata, had ruggedly set the company’s ambition at making 100 billion yen ($974 million) in operating profit, whilst looking to achieve 9 million Wii U unit sales. Analysts have now become doubtful that this can be met, estimating that Nintendo will make 57 billion yen operating profit and 6.2 million unit sales.

“They steadfastly refuse to consider that the product is not interesting to consumers. They will fail to hit 9 million, and they will likely miss their profit goals,” Wedbush Securities analyst Michael Pachter explained to Bloomberg.

SMBC Nikko Securities analyst Eiji Maeda adds, “Wii U has become a game console only for Nintendo fans. Wii U needs groundbreaking software to draw casual and hardcore gamers.”

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  1. I think that Christmas will help Nintendo a lot! Kids don’t get expensive things unless it’s Christmas. I bet that Super Mario 3D World sales will skyrocket before Christmas because Wii fans want this, and also will buy a Wii U to play it. But Nintendo has to market it correctly for this to happen!

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