Analyst: Wii U lacks appeal beyond core fans


Baird analyst Colin Sebastian has delivered a damning report to investors regarding the Wii U.

He believes that in order for Nintendo to regain market share, they must release key first-party titles and retain support from third-parties. A price cut may even be on the cards, with the system apparently failing to appeal beyond core fans.

“We remain concerned that Nintendo’s innovative Wii U console will lack broad appeal beyond the core Nintendo fan base,” Sebastian writes.

“Following a somewhat lackluster launch and holiday selling season, Nintendo will need to bring to market major first-party releases (Zelda) and retain the support of key third-party developers to reduce market share losses.

“In a negative scenario, Nintendo will be forced to prematurely lower the Wii U price, and over the course of this cycle, we expect consideration will be given to extending first-party franchises to other platforms.”

[Thanks GamesIndustry International]

Comments 1
  1. I have to disagree with most of this article. Yes Nintendo must release their “system sellers” but the need to lower the price of the system or extend games like Zelda or Mario kart to other platforms is ludicrous. The Wii-u has been out a very short time and, like all systems, will need to build momentum. Just look at the Wii (not Wii-u) sales for December it still has momentum this far down the road.

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