Analyst: Wii to blame for industry sales decline

Wii display

Nintendo are to blame for the video game hardware and software sales decline across North America, according to Doug Creutz, senior research analyst at Cowen & Co.

With Wii software sales having halved year on year, Creutz believes that Nintendo are now once again catering to “kids and Nintendo fanboys” having lost the family-friendly audience that they were able to engage with their innovative console.

“Everybody needs to realize that the Wii software segment is trending down 50 percent year over year, and has been for the last 12 months. That is a massive decline”, Creutz explains. “There’s no way you could not have a decline overall with that big of a decline in that portion of the software.”

He continues, “Ten years ago, Nintendo largely catered to kids and Nintendo fanboys. There was about a five year period they could expand their market beyond that, and now I think they’re back back to the kids and Nintendo fanboys again. It’s not a bad market, but it’s not a market that’s going to grow enormously.”

[Thanks Ars Technica]

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