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Activision prank children with Skylanders Trap Team demo kiosk

Hiding a real-life villain inside a Skylanders Trap Team demo kiosk is the smart marketing move that Activision have recently conjured up.

Players can capture villains inside a Crystal Trap in the new game, and the company enlisted comedian Adam Carolla to be the bad guy as he pretended to be in captivity. The children’s responses, caught by hidden camera, are absolutely hilarious, their initial wonder at where the voice is coming from quickly turning to mischievous taunts as they mock the trapped villain.

Skylanders Trap Team is now available for Wii U, Wii and Nintendo 3DS in Australia and North America, launching in Europe on October 10th.

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