Activision indicate 2014 Skylanders title will be a “game-changer”


Whilst it may still remain shrouded in secrecy, Activision’s senior vice president of consumer marketing John Coyne has stated that this year’s Skylanders title will nothing short of a “game-changer.”

Such comments came as he discussed the importance of innovation in providing the series with a fresh appeal to consumers, their quiet front clearly an indication that they don’t wish similar ideas to appear in the rival Disney Infinity sequel that was recently confirmed.

“We’re not revealing the new game just yet, because we’re still keeping the innovation under wraps. I can tell you that it’s pretty exciting – it’s a game-changer, it’s being developed by Toys for Bob again. But everyone’s going to have to wait a couple more months for more details,” Coyne explained, speaking with BT.

“What I can say about it is we really believe that the key to success both with the Skylanders franchise and in this category in general is innovation. When you look at franchises that endure over time, it’s because they continually innovate – and so it gives something for kids and gamers to keep them excited and keep them guessing and keep them coming back to the franchise. That’s the focus of the Skylanders franchise.”

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