Nostalgia is a powerful emotion, and that certainly appeared to be the case when The Pokémon Company’s Train On advert aired during the Super Bowl 50.
That’s according to consumer-sentiment analytics firm Canvs, who, having tallied that the advert had generated 11,461 tweets when it aired, calculated that 4,230 had a genuine emotional response to it. From that 36.9 percent share, two-thirds fell into the company’s “love” category while one in 10 responses reportedly saw the user share that they had “cried.”
Let’s hope that they were happy tears, but the advert, which has been viewed more than 22 million times on YouTube, can also celebrate other success. It has won YouTube’s 2016 AdBlitz, in which viewers could vote and share their favourite Super Bowl adverts. That was the shorter 30-second cut, which has been separately viewed more than 825,000 times on YouTube alone.
2016 marks 20 years since the first Pokémon games launched in Japan, with the advert spearheading The Pokémon Company’s celebrations.