Nintendo enlist Deutsch LA to aid marketing efforts


Deutsch LA has been chosen to lead Nintendo’s digital and social media marketing, Adweek reports.

Alongside this, the creative agency will work on e-commerce efforts and create traditional advertisements for some of Nintendo’s games, Nintendo of America’s Scott Moffitt has clarified.

The revenue generated from the account is estimated at more than $5 million, though Leo Burnett remains as the company’s lead agency. Nintendo reportedly spent $82 million on advertising across North America last year, with $18 million of that within digital media.

Alex's early adoration for Nintendo began with a Yellow Game Boy and a copy of Donkey Kong Land. This developed over the years, later peaking when he hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Nowadays, his enthusiasm is shared through Nintendo Insider, a place in which he can document his thoughts regarding the big N.

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