Deutsch LA has been chosen to lead Nintendo’s digital and social media marketing, Adweek reports.
Alongside this, the creative agency will work on e-commerce efforts and create traditional advertisements for some of Nintendo’s games, Nintendo of America’s Scott Moffitt has clarified.
The revenue generated from the account is estimated at more than $5 million, though Leo Burnett remains as the company’s lead agency. Nintendo reportedly spent $82 million on advertising across North America last year, with $18 million of that within digital media.