Nintendo enlist Deutsch LA to aid marketing efforts
wii-u-e3-2011
Published on September 18th, 2013

Deutsch LA has been chosen to lead Nintendo’s digital and social media marketing, Adweek reports.

Alongside this, the creative agency will work on e-commerce efforts and create traditional advertisements for some of Nintendo’s games, Nintendo of America’s Scott Moffitt has clarified.

The revenue generated from the account is estimated at more than $5 million, though Leo Burnett remains as the company’s lead agency. Nintendo reportedly spent $82 million on advertising across North America last year, with $18 million of that within digital media.

About the author

Alex's early adoration for Nintendo began with a Yellow Game Boy and a copy of Donkey Kong Land. This developed over the years, later peaking when he hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Nowadays, his enthusiasm is shared through Nintendo Insider, a place in which he can document his thoughts regarding the big N.

Comments

No comments yet. Be the first!

Leave a comment


6 × five =