Nintendo’s untapped options to expand revenue
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Published on March 31st, 2013

With Nintendo’s revenue streams facing increasingly difficult circumstances, we take a look at avenues that they are yet to utilise.


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Nintendo World Stores
Currently only situated within New York, Nintendo World is described by the company as being “a premiere destination for family entertainment.”

Games, accessories, exclusive apparel and merchandise mountains, it’s a treasure trove for adoring fans of the big N. A focal point for launch events, they’re also an attractive location for tourists.

It’s a shame, then, that such stores aren’t worldwide. Think about the popularity of Hard Rock Cafe, each carrying exclusive merchandise to their own location. It elevates Nintendo’s brand, and provides a central location where consumers can go hands-on with their latest hardware.

Decrying the logistics, this would be perhaps be the most sensible move by Nintendo. With popularity of their New York outlet, they have the merchandise manufacturing process in place to step things up and take this globally.

If even M&M’s World can place themselves in London, so can Nintendo.


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Pokémon Centres
On the flipside of this, Pokémon Centres. There are several in Japan, across Sapporo, Tohoku, Tokyo, Yokohama, Nagoya, Osaka and Fukuoka.

Again, exclusive product ranges are what make these stores so popular, yet the fact that they’re yet to appear outside of Nintendo’s homeland is baffling.

Whilst specific to only one brand, with the enormous following that the Pokémon Video Game Championships have there’d clearly be the demand to set them up on other shores.

Regular events could see fans trade, battle and share tips, alongside being further opportunities for character distribution.


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Music
Hey Nintendo, it’s Alex here. Love your music, I really do. You could have all my money if you actually made your game soundtracks even remotely available. Especially if it means not having to save 4850 Stars for the privilege of Super Mario Galaxy: Platinum Edition through Club Nintendo.

Searching simply for “Nintendo” on iTunes sees incredibly mediocre results, Amazon UK similarly just as bad.

Nintendo undeniably have such a wealthy back catalogue of iconic music to accompany their most celebrated stars, yet fail to leverage. There’s 30 years of joyous audio waiting to be sold, if only the company would realise how much they’d earn from it.

Digital releases of such soundtracks shouldn’t prove too difficult, and would engage a revenue stream that they have otherwise yet to tap into.


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Licensing
Licensing is another option, and something that Wedbush Securities analyst Michael Pachter has made mention of.

They’ve dipped into such area, but never in a prominent manner. You’ll have seen Super Mario Bros. birthday cards, t-shirts, stationery and Easter Eggs. But there needs to be something far more eye-grabbing. Heck, even a Nintendo Land theme park ride would do. Even SEGA joined forces with Alton Towers for a Sonic Spinball ride.

Nintendo UK recently teamed with Giles Deacon to create a rather funky Year of Luigi t-shirt. Yet these have been distributed to press rather than being sold to consumers to recoup expense.

My head bashes my desk at times. It’s as if they don’t appreciate there’s a community out there willing to part cash to share their love for the company and become a walking advertisement for the brand.

About the author

Alex's early adoration for Nintendo began with a Yellow Game Boy and a copy of Donkey Kong Land. This developed over the years, later peaking when he hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Nowadays, his enthusiasm is shared through Nintendo Insider, a place in which he can document his thoughts regarding the big N.

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